April 18th, 2008 David Chung
Remember days before social networking as we know it today. Well, forums are still very much alive a well and us SEO marketers still find them a source for our information and amusement. But fourms by nature must evolve and although the basic premise of a forum has not changed, it’s governing rules certainly have. The typical forum owner is well aware of flaming but also spamming. Any whiff of porn or commercial linking with no intention of furthering the conversation thread, then in comes the moderator and the post is gone within the next ten minutes. It certainly isn’t an outright tool for SEO link building. It is certainly rare to see forum posts ranking highly
However, there are a few tricks which a modern SEO-er can employ to get the most out of forum linking. Take for instance a great site called money saving expert set up by Martin Lewis back in 2004. He’s managed to build a very authoritative and quality website helping people manage their finances better. Over the past few years studying client’s analytics I have noticed significant spikes in traffic to their websites which can be cultivated just by having a link on money saving expert forum. These links come through totally legitimate reasons ie. people wanting to talk about latest ads or products they have seen. However, a forum like this would probably see spam coming a mile away. I have devised a way to approach forums:
Thread Baiting
Firstly take your website (or whatever) and take careful consideration about related themes. For example; a competition about how many keepy-uppys (football term) you can do in a minute. This competition is organised by a famous brand. The direct approach for a link would kill off any interest and alert moderators to spam. I’ve seen the direct approach crash and burn time after time. In this instance, firstly, I would go and post a link to a YouTube video of a professional footballer performing this skill. I would go in the forum and post the youtube link and say how fantastic it is. This should start the ball rolling so to speak.
Posters take up the thread and then respond. It doesn’t matter if they say the Youtube vid you posted is good or bad. Although, I’ll have to say mildly negative is better as you can go back in with another YouTube video. Don’t worry at this stage, just keep the thread growing.
The point where you have to move in is a tactical one. You don’t want to kill the conversation and you don’t want to reveal your purpose too late when everyone has gone. When the time comes, go in with your sales pitch although never, never ever sound formal. A forum is like an informal chatroom. Play innocent and always sound upbeat. At the end of the day you’ll have a popular thread and people clicking on your link. Lovely traffic into your intended website.
Posted in Link Building, Online Brand Reputation Management, Social Media Marketing, Social Media Optimisation | 1 Comment »
April 10th, 2008 David Chung
Link building is a laborious, slow and sometimes painful task of contacting webmasters and bloggers for that elusive link back. However, it’s not as easy as it seems as many people are looking at your website and thinking: “What’s in it for my users and my website?”. Many people have suggested ways of approaching linkbacks. Jai Nischal Verma suggested the ten commandments of link building:-
- Link Exchange
- Social Bookmarking Websites
- Link Baiting
- Web Directory Submissions
- Article Submissions
- Press Releases
- Blog Commenting
- Forum Posts
- Link Programs
- Creating Contests
If we examine the list , I’ll be critical of Link exhanges as we well know reciprocal linking is not beneficial for your SEO. It can bring traffic but won’t bring the desired boost needed. Blog commenting only works for some that do not implement the no follow tag and forum posting also has its drawbacks. It’s not a list that could be easily implemented as a solution for all websites.
Depending on your website theme, the ten commandments of link building is helpful but should only be followed in part. For example, I have a client that specializes in parking solutions(!). I would certainly have a problem going about blog commenting or social book marking into the website without usable content which would excite a reader!
Let’s have a look at Google’s own take on Links:
- Avoid Me-too or irrelevant content that gives users no reason to visit your site.
- Avoid broken links and incorrect HTML.
- Keep the links on a given page to a reasonable number (fewer than 100)
- Avoid hidden text or hidden links.
- Avoid “doorway” pages created just for search engines.
- Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
- Don’t participate in link schemes designed to increase your site’s ranking or PageRank.
- Avoid valueless links from unrelated websites
- Avoid links from low PageRank pages with many outgoing links
- Avoid links to web spammers or “bad neighborhoods” on the web.
The most interesting point is #9 which states that people should avoid links from pages with low page rank with many external links. Obviously this is referring possibly to the practice of link farming. However, it is interesting that Google emphasizes its own PageRank measurements as a yardstick to a good or bad site. It is still a controversial point amongst SEO but I have taken more notice of PR of late ever since Google began dropping sites which engaged in Pay per linking. Not to say I’m completely won over by the whole PR argument but I do take notice of it when sourcing potential websites. The main thing I look for over and over again is the quality of the website (authority), how recently it was updated and of course, theme relevancy.
Posted in Link Building | No Comments »
April 10th, 2008 David Chung
I was recently posed a question regarding directories and their usefulness in today’s SEO armoury. Directories unfortunately belongs in the past now although I still find that there are a very select few which work on non competitive terms. I did a few directory submits for a client recently and they did rank on that term but to be honest it was unsustainable as they had not implemented my on-page recommendations.
As far as I know, you can’t get banned from having many directory links however, I’d always be careful with submitting directory links by bulk. The trick is to stagger submissions so not to arouse suspicions of unnatural linking from the search engines.
Someone mentioned to me that a competitor has many links from directories and still rank well. Obviously, link popularity isn’t fully maintained on backlink numbers alone. Check if they don’t have backlinks from authoritative sites as well. Look at PR, Domain age and relevance as usual. Also, check if they are listed on DMOZ (Despite some of DMOZ’s shortfalls). Many directories are weird these days as you have to be aware of the nofollow tag or if they javascript redirect to website. These two methods are worthless to your website. I also rarely find myself paying for directory listings either.
Posted in Link Building, SEO Blog News | No Comments »
