SMX London – Surviving The First SEO Expo

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The behemoth that is SMX had to be tackled one day in my so far shortish career in SEO. This report here won’t specifically talk about what I learned at the presentation – I’ll leave them for other posts. What I will talk about here is my thoughts and feelings about the event as a whole.

I’ve usually tagged onto the end of UK events in the various pub excursions in LondonSEO, however, it was time to get in the main event. When I first got there, you do get that uncomfortable feeling that you don’t know anyone and a little anxiety creeps in. That very soon disappears (after a morning cuppa tea). I believe Jill Whalen wrote an article once about survival in the big world of SEO expos awhile back but the big tip is to be yourself and meet n’ greet. I don’t think anyone has big ego issues so there is no reason not to shake a few hands and wear a big smile. I didn’t take up an observation I note from some people to wear the most outrageously bright outfit; a form of SEO peacocking. Perhaps next time:) I met several people and got on fine. I even met some Twitter followers of mine and it is pleasant to see them face-to-face .

In terms of the venue itself, it was  a little too grandiose for my liking. It was comfortable enough and at least it was on my same tube line as where I lived and worked, however, it did suck out some of the conference atmosphere I felt. It was kinda awkward as well for delegates to ask questions in a big hall with only one microphone to go round.

Next few posts would be more about my interpretation of the presentations and advice. A big thanks to all those I met and made my conference networking experience an enjoyable one.

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